The Best Source

Summer 2012

Hardscape North America Conference Packed with Profit-Boosting Advice

Knowledge Base


The Best Source

Hardscape North America (HNA) 2012 is set for Oct. 24-26 at the Kentucky Exposition Center in Louisville, Ky. Visitors will benefit from a lineup of comprehensive educational sessions with topics ranging from best practices in business management to installation techniques. The conference program will be packed with valuable information presented by expert speakers.

The keynote speaker for the Hardscape Contractor Executive Workshop is Ed Fioroni, PhD. and former Chairman of the ICPI Board of Directors. His presentation will include an interactive exercise, discussing specific examples of how existing customers can be retained, and how customer contact information can be utilized in marketing efforts to generate new business.

ICPI Certified Installers can earn up to 8 continuing education credits by attending the HNA Conference Sessions and Demonstrations.

For more information about the conference sessions, visit; for demonstrations, visit HardscapeNA. com/outdoor-demos.