How to Use Casino to Increase Discoverability and Attract Group Business and Events
Not many movies do as great a job as Casino at showing what Vegas is all about. While most only focus on opulence and neon signs, this epic crime drama shows that there is much more to Vegas than that. It lays bare the city’s past ties with organized crime while still showing all of the fun that can be had there today. From gambling to sex, this movie covers it all.
Beneath all the flashing lights and free drinks, casinos are businesses that are engineered to slowly bleed their patrons of cash. For years, mathematically inclined minds have tried to turn the tables, using their knowledge of probability and game theory to exploit weaknesses in a rigged system. But they were fighting a losing battle: the house always wins.
The story of a man’s struggle against the system is what makes Casino so compelling, and while the violence may be over-the-top in some ways, it’s still a harrowing watch. Scenes like De Niro’s torture with a vice, Sharon Stone’s drug overdose, and Joe Pesci’s murder aren’t there just for shock value or style; they were all true to life. But these scenes also highlight just how corrupt and twisted the underbelly of Vegas is.
In addition to promoting your gaming floor, online casino marketing should focus on attracting group business and events. Using tools like competitive and search ads, you can target event planners looking for a venue for their next corporate retreat, bachelorette party, wedding, or family reunion. This kind of targeted marketing can increase discoverability and help your casino stand out from the crowd.
It’s important to keep in mind that casino revenue isn’t generated just from gaming; it comes from the hotel, spa, restaurants, and other amenities. To attract group business and events, you need to make sure your website shows off all of the things that set you apart from the competition. This means having high-quality content that features these offerings, as well as focusing on search engine optimization (SEO) to ensure people can find you when they’re looking.
It’s also a good idea to use location-based marketing, such as beacon technology and other geotargeting services, to boost discovery for guests who are close by. This is especially effective when paired with a loyalty program that rewards guests for their visits. This can encourage repeat business, as well as generate referrals from friends and family.
